How to Create the Perfect FSBO Brochure

How to Create the Perfect FSBO Brochure

Whatever way you call it—property flyer or house for sale brochure, FSBO leaflet —having something that a potential buyer could bring home after touring your home is crucial. Many owners underestimate the power of a simple FSBO flyer, but why? 

Many think that this small piece of paper won’t boost their chances of getting a sale, but the truth is far from that. Leaving a great first impression with a brochure, especially with truthful content, will bring a buyer one step closer to deciding on your house. Not to mention, many buyers tour many homes and sometimes, it can be confusing trying to differentiate between homes so its important to have something that highlights all the attributes so that the buyers can immediately remember your home above the rest!

Tips on Creating an Effective Perfect FSBO Brochure

Tip #1: Use Professional-Quality Real Estate Photos

Using high-quality photos to sell your property is ideal, regardless if it’s a residential or commercial property. Since this is the first time your potential buyers see your property, you must integrate professional photos, so they have something to look back to after the tour. 

For FSBOs, it’s worth investing in working with a professional real estate photographer because you can guarantee that you’ll get impressive property photos that could do much of the heavy lifting for you. 

Tip #2: Use The Right Tools to Create Your Brochure

With the wide range of accessible online tools, such as Canva, PicMonkey, and Adobe Spark, anyone can easily design their own flyers. With professional photos on one hand and real content on the other, you’ll get to produce an effective flyer that buyers are eager to keep. 

Step-by-Step Guide on Creating an FSBO Brochure

Step 1: Before you start building your FSBO flyer, make sure that you’re choosing the right template to work with. This means it should look professional and it will hold all the necessary information you’ll need. Luckily, Canva provides many templates for you to use. Just search for

Step 2: Next, you’ll want to select and add images to your flyer, and once you have that, integrating the right color scheme and design will flow easily.

Step 3: They say “content is king,” and that’s true, especially when it comes to written content. Because of this, make sure you have a compelling copy that would spark interest in buyers. Besides that, integrate truthful content that will make them keener on leaning towards the purchase. Also, make sure you include information like the price, how many bedrooms and bathrooms, year built, total square footage, and a list of recent improvements. Also, don’t forget to include your contact information!

Step #4: Finally, when you’ve designed your brochure and you’ve included all the information needed, it’s time to print them and stack them in ideal landmarks and your home to give out to prospective buyers. Having a solid distribution strategy can help you disperse your flyers properly, allowing you to tap a wider audience and gain high-quality leads.

The Bottom Line: A FSBO Brochure Can Take Your Sale Strategy to the Next Level

There’s no denying that brochures can leave a great impression on your buyer. Because of this, it’s ideal that you design and create a brochure targeted to your audience, allowing you to take your selling game a step further so you can secure that property sale. 

How Can We Help You?

If you are interested in selling as a  For Sale By Owner, you’re in the right place.Get the legal assistance you need to sell your FSBO property. Saman Saba is a real estate attorney in Maryland working to empower real estate sellers and buyers so that they may make better and more informed decisions regarding one of their most important assets: their residential properties. 

In an effort to help you successfully sell your property as a For Sale By Owner, we have prepared a FREE FSBO Success Packet which includes:

  1. An in depth explanation of our flat-fee pricing model and exactly which services are included.
  2.  A complimentary copy of Saman’s bestselling book, Sell Your Home With Confidence: Reduce Your Liability When Selling, FSBO EDITION which goes into depth regarding what steps a FSBO seller should take when selling their property.
  3. A complimentary viewing of a 30-minute Masterclass entitled, ​​Home Equity Protection: How To Not Be Bamboozled When Selling which highlights the main ways that home sellers can leave thousands of dollars on the table when selling.
  4. And so much more!

Click here to access the FREE FSBO Success Packet. 

Ready to get started? Click here to schedule a complimentary consultation.

    Hi! I am Saman Saba, Esq., real estate attorney, REALTOR®, and best selling author! I help real estate owners, buyers, and business owners find the right property that meets their unique needs.

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